Why don't more businesses value customer loyalty?

Customer loyalty

A current marketing promotion caught my eye this week.  TD Bank is offering to give new customers a free flip video camera as a reward for opening a new checking account.  While I haven’t read the fine print I did ask the teller at my local branch if the promotion was good for current customers and if not ALL current customers, perhaps those of us who have several accounts and who have had those accounts for decades.  Promotions such as these, of course are not new and not unique to TD Bank.  Other large companies such as Comcast and Verizon frequently offer their own versions of marketing promotions to attract new customers.

Not surprisingly the answer was no. There are no such rewards for loyal customers.  Most companies choose to spend their time and energies attracting new customers, often, in my opinion, ignoring their current customers and missing opportunities to develop customer service or customer loyalty.  I see the same patterns in the real estate industry.  While many realtors spend the majority of their time and resourses prospecting for new business—things like direct mail and personal promotion, I devote myself to serving the needs of my clients before, during and after each transaction.  My clients know that I will stay in touch with them and be available to help them with any real estate or real estate related need long after they’ve moved into their new homes. They recieve valuable information from me on a regular basis and understand that I value their trust in me.  They know that when they recommend my services to a friend I will follow up with a level of care and service they have come to know.

Have a question about real estate here in Andover or North Andover?–ask a question about my client appreciation program.